A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.4.3. Organisational Design. It considers basic fundamental structures of a business including hierarchy, chain of command, span of control, centralised and decentralised control. It also looks at different types of structures such as tall, flat and matrix, before concluding with an assessment of the impact of different structures upon a business in terms of efficiency and motivation. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.4.4. Motivation in Theory and Practice. In lesson one it considers the purpose and impact of motivation and then looks at the specific theories associated with FW Taylor (Scientific Management), Elton Mayo (Human Relations Theory), Abraham Maslow (Hierarchy of Needs) and Frederick Herzberg (Two Factor Theory). In the second lesson, it looks specifically at the financial and non-financial ways of improving employee performance. It considers piece-rate, commission, bonuses, profit sharing and performance related pay before then looking at delegation, consultation, empowerment, team working, flexible working, job enrichment, job rotation and job enlargement considering how they can motivate and relate back to the theorists. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.4.1. Approaches to Staffing. It considers staff as both an asset and a cost of a business, flexible working (multi-skilling, part-time and temporary workers, flexible hours, working from home and outsourcing), the distinction between dismissal and redundancy and the importance of employer-employee relations. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.5.1. Role of an Entrepreneur. It commences by looking at the process involved in creating and setting up a business, before proceeding on to look at the running and expansion of a business, innovation (intrapreneurship), barriers to entrepreneurship and concludes with an assessment of risk and uncertainty. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.5.6. Moving from Entrepreneur to Leader. This lesson considers some of the challenges that face an entrepreneur in their move from establishing an enterprise to becoming a leader of a larger business. Some of the considerations include the need to listen to others, being less reactive, making use of delegation, the importance of trust and finally the impact of emotional intelligence. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
This is a pack of 3 PowerPoint lessons that cover:
The Market
Market Research
Market Positioning
The lessons form part of Theme One (Marketing and People) in the Edexcel A Level Business specification.
1.1.1 The market
a) Mass markets and niche markets:
o characteristics
o market size and market share
o brands
b) Dynamic markets:
o online retailing
o how markets change
o innovation and market growth
o adapting to change
c) How competition affects the market
d) The difference between risk and uncertainty
1.1.2 Market research
a) Product and market orientation
b) Primary and secondary market research data
(quantitative and qualitative) used to:
o identify and anticipate customer needs and wants
o quantify likely demand
o gain insight into consumer behaviour
c) Limitations of market research, sample size and bias
d) Use of ICT to support market research:
o websites
o social networking
o databases
e) Market segmentation
1.1.3 Market positioning
a) Market mapping
b) Competitive advantage of a product or service
c) The purpose of product differentiation
d) Adding value to products/services
This bundle is a series of 5 PowerPoints aimed covering the following areas of the Edexcel A Level Business specification:
Demand
Supply
Markets
Price Elasticity of Demand
Income Elasticity of Demand
The specific information about what is covered is detailed below:
1.2.1 Demand
a) Factors leading to a change in demand:
o changes in the prices of substitutes and
complementary goods
o changes in consumer incomes
o fashions, tastes and preferences
o advertising and branding
o demographics
o external shocks
o seasonality
1.2.2 Supply
a) Factors leading to a change in supply:
o changes in the costs of production
o introduction of new technology
o indirect taxes
o government subsidies
o external shocks
1.2.3 Markets
a) The interaction of supply and demand
b) The drawing and interpretation of supply and demand
diagrams to show the causes and consequences of price
changes
1.2.4 Price elasticity of demand
a) Calculation of price elasticity of demand
b) Interpretation of numerical values of price elasticity of
demand
c) The factors influencing price elasticity of demand
d) The significance of price elasticity of demand to
businesses in terms of implications for pricing
e) Calculation and interpretation of the relationship
between price elasticity of demand and total revenue
1.2.5 Income elasticity of demand
a) Calculation of income elasticity of demand
b) Interpretation of numerical values of income elasticity of demand
c) The factors influencing income elasticity of demand
d) The significance of income elasticity of demand to
businesses
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.5.2. Entrepreneurial Motives and Characteristics. It starts by looking at the main characteristics and skills required by entrepreneurs including team working, IT skills, creativity and resilience. It then considers the financial reasons for entrepreneurs setting up in business with a focus upon the concepts of profit maximisation and profit satisficing. It concludes with a look at the non-financial reasons for entrepreneurs setting up a business including home working, independence, social enterprises and ethic stances. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.5.3. Business Objectives. Starting with an assessment of what business objectives actually are, it then looks at the importance of survival as an objectives of most businesses. After this, it then considers the issues of profit maximisation, and other objectives including cost efficiency, sales maximisation, customer satisfaction, social objectives, employee welfare and market share. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.5.5. Business Choices. This PowerPoint presentation considers the concept of opportunity cost and how business owners need to make decisions and the implications of these. It then goes on to look at the concept of business trade-offs and the importance of compromise and its impacts upon business decision making. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.5.4. Forms of Business. This PowerPoint presentation considers some of the main benefits and drawbacks of business forms including; sole traders; partnerships; private limited companies (LTD); lifestyle businesses; social enterprises, franchising and online businesses. It concludes with an assessment of the process involved in stock market floatation and the benefits and drawbacks of becoming a public limited company (PLC). The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 3.1.1. Corporate Objectives. This PowerPoint presentation looks at how corporate objectives are development within a business, considering the roles of both corporate aims and mission statements. It then assesses the benefits and drawbacks of mission statements, alongside an examination of their purpose and intended audience in keeping with the demands of the Edexcel specification. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
This is a set of 6 PowerPoints covering the Edexcel A Level Business specification topic of Entrepreneurs and Leaders. Specifically the contents include materials on:
Role of an Entrepreneur
Entrepreneurial Motives and Characteristics
Business Objectives
Forms of Business
Business Choices
Moving from Entrepreneur to Leader
A break-down of the exact content from the specification is included below:
1.5.1 Role of an entrepreneur
a) Creating and setting up a business
b) Running and expanding/developing a business
c) Innovation within a business (intrapreneurship)
d) Barriers to entrepreneurship
e) Anticipating risk and uncertainty in the business
environment
1.5.2 Entrepreneurial motives and characteristics
a) Characteristics and skills required
b) Reasons why people set up businesses:
o financial motives: profit maximisation and profit
satisficing
o non-financial motives: ethical stance, social
entrepreneurship, independence and home working
1.5.3 Business objectives
a) Survival
b) Profit maximisation
c) Other objectives:
o sales maximisation
o market share
o cost efficiency
o employee welfare
o customer satisfaction
o social objectives
1.5.4 Forms of business
a) Sole trader, partnership and private limited company
b) Franchising, social enterprise, lifestyle businesses, online businesses
c) Growth to PLC and stock market flotation
1.5.5 Business choices
a) Opportunity cost
b) Choices and potential trade-offs
1.5.6 Moving from entrepreneur to leader
a) The difficulties in developing from an entrepreneur
to a leader
This is a set of 5 PowerPoint lessons covering the following topic areas from the Edexcel A Level Business specification:
Approaches to staffing
Recruitment, selection and training
Organisational design
Motivation in theory and practice
Leadership
A detailed breakdown from the specification about the contents of the slides is shown below:
1.4.1 Approaches to staffing
a) Staff as an asset; staff as a cost
b) Flexible workforce:
o multi-skilling
o part-time and temporary
o flexible hours and home working
o outsourcing
c) Distinction between dismissal and redundancy
d) Employer/employee relationships
o individual approach
o collective bargaining
1.4.2 Recruitment, selection and training
a) Recruitment and selection process:
o internal versus external recruitment
b) Costs of recruitment, selection and training
c) Types of training:
o induction
o on-the-job
o off-the-job
1.4.3 Organisational design
a) Structure:
o hierarchy
o chain of command
o span of control
o centralised and decentralised
b) Types of structure:
o tall
o flat
o matrix
c) Impact of different organisational structures on business efficiency and motivation
1.4.4 Motivation in theory and practice
a) The importance of employee motivation to a business
b) Motivation theories:
o Taylor (scientific management)
o Mayo (human relations theory)
o Maslow (hierarchy of needs)
o Herzberg (two factor theory)
c) Financial incentives to improve employee performance:
o piecework
o commission
o bonus
o profit share
o performance-related pay
d) Non-financial techniques to improve employee
performance:
o delegation
o consultation
o empowerment
o team working
o flexible working
o job enrichment
o job rotation
o job enlargement
1.4.5 Leadership
a) Leadership:
o the distinction between management and leadership
b) Types of leadership style:
o autocratic
o paternalistic
o democratic
o laissez-faire
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.3.5. Marketing Strategy. It considers the different aspects of the product life cycle, the use of extension strategies, product portfolio analysis and the Boston Matrix, different marketing strategies for mass, niche, B2B and B2C markets, and finishes with an assessment of consumer behaviour and the importance of consumer loyalty to a business. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
This is a set of 5 PowerPoint lessons covering the following topic areas from the Edexcel A Level Business specification:
Marketing Product/Service Design
Branding and Promotion
Pricing Strategies
Distribution
Marketing Strategy
A detailed breakdown from the specification about the contents of the slides is shown below:
1.3.1 Product/service design
a) Design mix:
o function
o aesthetics
o cost
b) Changes in the elements of the design mix to reflect
social trends:
o concern over resource depletion: designing for waste
minimisation, re-use and recycling
o ethical sourcing
1.3.2 Branding and promotion
a) Types of promotion
b) Types of branding
c) The benefits of strong branding:
o added value
o ability to charge premium prices
o reduced price elasticity of demand
d) Ways to build a brand
o unique selling points (USPs)/differentiation
o advertising
o sponsorship
o the use of social media
e) Changes in branding and promotion to reflect social
trends:
o viral marketing
o social media
o emotional branding
1.3.3 Pricing strategies
a) Types of pricing strategy:
o cost plus (calculating mark-up on unit cost)
o price skimming
o penetration
o predatory
o competitive
o psychological
b) Factors that determine the most appropriate pricing
strategy for a particular situation:
o number of USPs/amount of differentiation
o price elasticity of demand
o level of competition in the business environment
o strength of brand
o stage in the product life cycle
o costs and the need to make a profit
c) Changes in pricing to reflect social trends:
o online sales
o price comparison sites
1.3.4 Distribution
a) Distribution channels
b) Changes in distribution to reflect social trends:
o online distribution
o changing from product to service
1.3.5 Marketing strategy
a) The product life cycle
b) Extension strategies:
o product
o promotion
c) Boston Matrix and the product portfolio
d) Marketing strategies appropriate for different types of
market:
o mass markets
o niche markets
o business to business (B2B) and business to
consumer (B2C) marketing
e) Consumer behaviour – how businesses develop
customer loyalty
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 3.1.2. Theories of Corporate Strategy. This PowerPoint presentation looks at the use of both Ansoff’s Matrix and Porter’s Strategic Matrix (Generic Strategies) in formulating corporate strategy. It then proceeds to look at the aims of portfolio analysis and how companies can achieve a competitive advantage through the use of distinctive capabilities (Kay’s Distinctive Capabilities model). It concludes with an assessment of the effect of strategic and tactical decisions on human, financial and physical resources. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 3.1.3. SWOT Analysis. This PowerPoint presentation looks at the creation and uses of a SWOT Analysis. It considers the information that is needed to be collated to enable a SWOT to be generated and the usefulness of a SWOT in helping a business reach appropriate strategic decisions. It provides a couple of example SWOT studies and finishes with an analysis of its strengths and weaknesses. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 3.1.4. Impact of External Influences. This PowerPoint presentation looks at the use of PESTLE analysis by businesses to help them generate appropriate strategic decisions. Each of the different elements of the PESTLE model are considered and their impacts upon a business assessed. It also examines the changing competitive environment facing business and looks at the role of Porter’s Five Forces Model in helping a firm to better understand their external environment. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.